He wanted to play in the Open qualifier. Nothing else. The problem was he was part of running one of Scandinavias most profitable department stores. He just had his first kid , and very little spare time. Going from an 11 to a 1 handicap would be a challenge. But with a background in business and personal-development, he figured he’d do the same thing he’d done before.

He reached out to some of the best golf coaches in Sweden, letting them know what he wanted to buy. The problem was, no one was selling what he wanted to buy. Chris had to figure his own way through the challenges of the game, and in three years, he did just that. Going from an 11 handicap to a 1, only playing once a week and without changing his swing.

By taking a step back and seeing what he’d done—reaching a dream handicap without changing his swing, just by playing the game rather than focusing solely on the swing—he started to wonder: Why is no one teaching this?

That question became his next journey. The Head Coach Method is the name of the system he’s teaching to golf coaches, academies, and clubs who want to double their revenue without working more hours.

Today, Chris is working with companies, clubs, and coaches worldwide to improve their business and their lives, while still helping golfers every now and then to shoot lower scores!